Too Many Business Ideas? Here’s How to Pick the Right One

If you’re struggling to pick just one business idea because they all sound exciting (or because you don’t want to choose the “wrong” one), you’re not alone. Many aspiring entrepreneurs get stuck at this stage, endlessly brainstorming but never actually moving forward.

The good news? You don’t need the perfect idea to start. You just need to take action on the right idea for you.

Today, I’m sharing a simple three-step process to help you narrow down your options, gain clarity, and finally move forward with confidence.

Step 1: Brain Dump Your Ideas

Before you try to decide, get everything out of your head.

Take five minutes and write down every business idea you’ve ever considered—big or small, practical or wild. Don’t filter yourself or worry about whether they’re “good” ideas. Just get them all on paper.

Need help brainstorming? Ask yourself:

• What do people already ask me for help with?

• What skills or knowledge do I have that others might find valuable?

• What challenges have I overcome that others are struggling with?

Once you have your list, it’s time to evaluate.

Step 2: Ask Yourself These Three Questions

For each idea on your list, give it a rating from one to five based on these three factors:

1. Do I Enjoy This?

If you had to work on this business every day for the next year, would you enjoy it? You don’t have to be obsessed with it, but you should at least like the idea enough to stay motivated.

2. Can I Help People With This?

Does this idea solve a problem that people are actually looking for help with? If people aren’t actively searching for a solution in this area, it may be harder to sell.

3. Will People Pay for This?

Have you seen others making money from something similar? If people are already spending money in this space, that’s a good sign there’s demand.

Action Step: Cross out any ideas that score low in multiple categories. Keep only the ones that rank high in enjoyment, impact, and earning potential.

Step 3: Test Before You Commit

The biggest mistake entrepreneurs make is overthinking instead of testing.

You don’t have to commit for life—just take a small action to see if your idea has potential.

Quick ways to test your idea:

• Post about it on social media and gauge the reaction.

• Offer a free or low-cost version to get feedback.

• Create a simple landing page and see if anyone signs up.

The best way to know if an idea will work? Put it in front of real people.

Step 4: Pick One and Start

No idea is perfect. The most successful entrepreneurs don’t sit around waiting for clarity—they take action and figure it out along the way.

So pick one idea and commit to testing it for 30-60 days. If it doesn’t feel right, you can pivot—but at least you’ll have momentum instead of staying stuck in indecision.

The only wrong choice is not making one.

Final Takeaway: Your Next Step

Recap:

• Brain-dump your ideas.

• Use the three-question test to narrow them down.

• Take a small action to test your top idea.

• Pick one and move forward.

I’d love to hear—what’s one business idea you’ve been thinking about? Drop it in the comments, or send me a message if you want feedback!

Need more help getting unstuck? Let’s chat! Send me a message, and I’ll help you break it down.