The MYTH Of Passive Income Online

Passive income online is a myth. 

Sorry to break it to you. It's true. 

To sell you their next $1,997 course (why are they always $1,997?!?!), many internet marketers whisper, like Ray Liotta from Field of Dreams, "If you build it, they will come." 

It's as if once you create the course, the membership site, the coaching package...money will start shooting out of your printer (or into your Paypal account). 

Please. 

Sadly, this ridiculous misrepresentation obscures the real benefits (including true time freedom) that online business can create in your life. 

So, in today's discussion, I will give you the TRUTH about running an online business. 

I have this conversation with every potential private client I work with. I want to be very clear about managing realistic expectations. My friends, magical lollipops and rainbow-colored unicorns are not sold here.

The truth is that an online business is still a business. 

Building the website. 

Creating the course. 

Designing the logo. 

Those are essential and get you in the game, but only to the starting line. 

Once you're live and open for business, you now have the ongoing responsibilities of any other business on the planet like:

• Marketing
• Customer Service
• Delivering your product or service.

Even if your product or service is automated (the beauty of digital products!), you will still have marketing and customer service tasks. 

I've never worked more than 10 hours a week over the past nine years to generate a six-figure income in my Princess Ballerinas business. 

That's about as passive as it gets, and it's because my products were fully automated. 

I reduced it to 10 hours because I focused on marketing my products, which took up most of my time. 

That's reality. 

It's still pretty great if you ask me, but was it "passive income?"

No, I've been running a business for the past nine years. 

I had to be strategic about branding, pricing, and market positioning. I needed to spend time every week promoting my product. There were weeks I had to create my products. I also spent time every week serving and assisting my customers. 

It was NOT passive. 

But what was also true was that I could work from home.

I have been able to be a full-time, stay-at-home mom to two young kids and fit my business into the corners of my #momlife. 

I've been able to run a business without costly overhead, inventory, or staff, creating incredible profit margins. 

I've shared my ideas with hundreds of thousands of children, thousands of studio owners, and teachers in 10 countries and all 50 states. 

Working less than 10 hours a week, I've generated $1,300,000 over the past 8.5 years.

It's not been passive; it's been BETTER than passive income. 

I've achieved all of this by doing fun, enjoyable, and fulfilling work. 

I like to call it "freedom-based income." 

I've been able to create a business, income, and schedule on my terms, and that is true freedom. 

While passive income is a complete myth, I believe anyone can create a freedom-based income with an online business. 

Yes, you will need to spend time each week on your business's various departments; there's no getting around that. 

However, I also believe you can build a business around you and your strengths, personality, preferences, and dream lifestyle to make running your business enjoyable and fulfilling.

It can also be done in a way that best leverages your time and talent to create true time freedom, even if it's not 100% "passive." 

Let's not forget that it can also be done from anywhere in the world: home or on the go. That's freedom, too. 

So, let's ditch the outdated (and false) idea of creating "passive" income online. 

Instead, I encourage you to build the freedom-based online business of your dreams, which is much more realistic (and WAY more fun).