News

“The more tightly you niche your products, the more you reduce and even eliminate potential competitors.

As the marketing saying goes, riches are in the niches, and there’s a market for every product, even yours.”

There are plenty of women who go into business thinking that they want to attract everyone.

That thinking is a mistake.

You simply cannot be all things to all people, and the tighter your niche, the more revenue, and profit you will actually make. I know that may seem counter…