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Building a Brand that Shines: Your Ultimate Style Guide

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Today, we're diving into the exciting world of building a brand that truly shines.

As you embark on your virtual business journey, it's crucial to create a strong brand identity that captivates your audience and sets you apart from the competition.

In this blog post, we'll explore the power of a style guide and how it can elevate your brand to new heights. Get ready to unleash your creativity and showcase your unique brilliance to the world!

Why a Style Guide Matters:

A style guide is like a…

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From Dream to Reality: Launching Your Virtual Business in 90 Days

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Are you a passionate woman with a wealth of expertise and knowledge?

Do you dream of sharing your talents on a larger scale, making a greater impact, and enjoying the freedom and flexibility of running your own virtual business?

Well, my fellow divas, the time to turn your dreams into reality is now! With the Digital Diva Concierge Program, we'll fast-track your success and have your website and online store up and running in just 90 days. Get ready to unleash your potential and embark on an…

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From Passion to Profit: How Women Can Turn Their Skills into a Successful Virtual Business

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Believe it or not, you have a unique set of knowledge, passion, and skills that can be turned into a successful virtual business.

The longer you've been doing whatever it is that you do (professionally, or as a hobby) that generally becomes increasingly true. 

Most of the women I work with in my private coaching programs are in their 40s, 50, and 60s so they typically have decades of experience under their belts at this point in their lives and careers. 

That, my friend, is untapped gold th…

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There Are Riches In Niches... Cash In On Yours

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“The more tightly you niche your products, the more you reduce and even eliminate potential competitors.

As the marketing saying goes, riches are in the niches, and there’s a market for every product, even yours.”


There are plenty of women who go into business thinking that they want to attract everyone.

That thinking is a mistake.

You simply cannot be all things to all people, and the tighter your niche, the more revenue, and profit you will actually make. I know that may seem counter…

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One Size Does NOT Fit All

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“Do your best with what you have, and let that be good enough for now. Allow yourself some grace that you’re doing something new and will learn and grow and develop over time.” - Megan


Even though I encourage the women I coach to keep their digital products simple, especially at first, I don’t believe that any one format is better than another. What’s simple for one woman may be a creation nightmare for another.

  • If you prefer to write, stick to written content like e-books, guides, a…

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Do You Need Software To Run Your Virtual Business?

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In a word, yes.

Any virtual business you start will require some kind of software to manage it. There are several affordable options on the market, but they are NOT all equal in terms of features or service. 

For the past 7 years, I've used Simplero. It's an all-in-one platform that has everything you need to start and grow your online business. It's easy to use and their customer support is fantastic! Honestly, it's the best customer service I've received from any business ever, online or off…

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Creating Digital Products

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Creating the various elements of a digital product can be very simple.

My Princess Ballerinas lesson plan subscription materials are all PDF files. My courses are typically a combination of simple videos, audio recordings, and PDF files. In the case of my video-based choreography membership, Dance on Demand, all of my content is recorded on an iPhone!

I set up my phone on a tripod in the back of the studio. I record myself teaching each dance routine with counts. Then I create a second video i…

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Keep It Simple And Succeed

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Creating the various elements of a digital product can be very simple.

My Princess Ballerinas lesson plan subscription materials are all PDF files. My courses are typically a combination of simple videos, audio recordings, and PDF files. In the case of my video-based choreography membership, Dance on Demand, all of my content is recorded on an iPhone!

I set up my phone on a tripod in the back of the studio. I record myself teaching each dance routine with counts. Then I create a second video i…

Read more…

Real World Digital Product Examples

Product Packaging Experience

I want to share some examples from my clients that clearly demonstrate how simple their digital products are.

Kerry is a passionate middle school teacher. When family priorities took her out of teaching, she wanted to find a way to package up and share all those years of creating lesson plans and student tools, so she could give them new life in the hands of other middle school science teachers.

In Kerry’s case, her product creation process was very simple. She simply made her existing lesson …

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