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“The more tightly you niche your products, the more you reduce and even eliminate potential competitors.

As the marketing saying goes, riches are in the niches, and there’s a market for every product, even yours.”

There are plenty of women who go into business thinking that they want to attract everyone.

That thinking is a mistake.

You simply cannot be all things to all people, and the tighter your niche, the more revenue, and profit you will actually make. I know that may seem counter…

“Do your best with what you have, and let that be good enough for now. Allow yourself some grace that you’re doing something new and will learn and grow and develop over time.” - Megan

Even though I encourage the women I coach to keep their digital products simple, especially at first, I don’t believe that any one format is better than another. What’s simple for one woman may be a creation nightmare for another.

• If you prefer to write, stick to written content like e-books, guides, a…

In a word, yes.

Any virtual business you start will require some kind of software to manage it. There are several affordable options on the market, but they are NOT all equal in terms of features or service. 

For the past 7 years, I've used Simplero. It's an all-in-one platform that has everything you need to start and grow your online business. It's easy to use and their customer support is fantastic! Honestly, it's the best customer service I've received from any business ever, online or off…

Creating the various elements of a digital product can be very simple.

My Princess Ballerinas lesson plan subscription materials are all PDF files. My courses are typically a combination of simple videos, audio recordings, and PDF files. In the case of my video-based choreography membership, Dance on Demand, all of my content is recorded on an iPhone!

I set up my phone on a tripod in the back of the studio. I record myself teaching each dance routine with counts. Then I create a second video i…

Creating the various elements of a digital product can be very simple.

My Princess Ballerinas lesson plan subscription materials are all PDF files. My courses are typically a combination of simple videos, audio recordings, and PDF files. In the case of my video-based choreography membership, Dance on Demand, all of my content is recorded on an iPhone!

I set up my phone on a tripod in the back of the studio. I record myself teaching each dance routine with counts. Then I create a second video i…

I want to share some examples from my clients that clearly demonstrate how simple their digital products are.

Kerry is a passionate middle school teacher. When family priorities took her out of teaching, she wanted to find a way to package up and share all those years of creating lesson plans and student tools, so she could give them new life in the hands of other middle school science teachers.

In Kerry’s case, her product creation process was very simple. She simply made her existing lesson …